TASYOURAH BY SYMPHONY is an idea and event curated by our founder Mrs. Salama Alabbar. Held for the first time in 2013, it started as a humble in-store event hosting regional talent that showcased and sold their exclusive Ramadan collection during the holy month. After much success and demand, we brought Tasyourah back — bigger and better.
The annual event is now held at Level 11 The Annex, Burj Khalifa. The range of designers have expanded as well; what was first a few designers known in the region became international designers known across the world!
Packed with excitement, it is held a month before Ramadan. Women from all over the UAE come together to shop their favorite designers and prepare their Ramadan/Eid wardrobes with Symphony. However, Tasyourah is not limited to clothes! Designers participate to exhibit their exclusive collection and sell abayas, kaftans, jewelry, signature scents, bakhour and much more!
The 10th edition of Tasyourah was held from 10th to 13th March 2022 after much anticipation. This important milestone was marked by an immense range of regional and international brands, live entertainment and curated food options.
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