Tibi, New York, was founded in 1997 whilst designer and founder, Amy Smilovic was living in Hong Kong. Starting out with a small collection of dresses as her jump-off for the designer ready-to-wear collection, the inspiration behind the Tibi clothing brand came from the local culture and textiles of the Hong Kong region. Now based in SoHo, New York, the Tibi designer clothing brand is one of the top go-to labels for New York women. Defining the urban chic style of New York City, Tibi luxury fashion lends polished tailoring, to the typical city uniform. Tibi is constantly seen on in-demand women in the industry wearing the collection from top-to-toe, including the likes of Miroslava Duma, Olivia Palermo and Beyonce. Perfecting the use of prints and vivacious colour palettes, Tibi designer, Amy Smilovic has been able to situate the brand as an accessible high-end collection of separates that are youthful and sophisticated, masculine and feminine, bold and muted.