Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Her designs draw inspiration from world travel through tribal-inspired prints and bright coloursIn an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to re-evaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.

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