Dubai-based designer, Sheikha Madiyah Al Sharqi, daughter of the Ruler of Fujairah, U.A.E, HH Sheikh Hamad bin Mohammed Al Sharqi, grew up immersed in high fashion. From an early age she witnessed tailors custom make lavish gowns and fell in love with the design process. Her eponymous label was launched after graduating from the prestigious French fashion university, Esmod and interning under renowned Lebanese designer Abed Mahfouz. Now into her third season the princess has proven that beyond her royal status is an eye for design that has quickly become a name to know, listed amongst the most promising emerging brands from the GCC region. Al Sharqi's focus remains on modern silhouettes and statement pieces that possess a certain pizzaz.