Madame Carven founded her Maison de Couture in 1945 at the end of the war. Conscious of the realities of the era, she designed clothes that were refined yet carefree, inaugurating the era of ready-to-wear. Her designs were immediately met with success. Her green-and-white striped cotton fabric which was launched with the “Ma Griffe” dress became a signature of the house. Her first creations were for herself. As she found no designs to her taste at the fashion houses of the time, she created her own. She gave pride of place to materials that were not commonly used at the time: pink gingham, broderie anglaise and Indian cottons. Carven was spontaneous and inspired by youth. She developed practical designs, worlds apart from the conservative vision of couture in Paris. She favoured comfort over ornaments. The Carven style become popular both in the street and in the fashion magazines.
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