Tola is an Emirati niche perfume brand created in 2010 by Dhaher Bin Dhaher. "Tola" by definition is a unit of measurement that predates the metric system. Tola is the quintessence of memories; of stories within stories. Each fragrance tells an age-old story and invites new tales to be woven with every lingering note. This aromatic blend of artisanal panache captures the hearts of aficionados looking for excellence, craftsmanship and genuineness.