The son of a seamstress, Georges Hobeika discovered his love for fashion design as he fulfilled his mother's requests to assist her in servicing her growing clientele. His raw embroidering talent, and imagination for designing stunning gowns, quickly won the hearts of his mother's younger clientele. Intrigued by fabrics and the thrill of creating his own designs, he took on an increasingly proactive role in the business. Moving to Paris in 1994 he interned at prestigious fashion houses, and soon thereafter moved back to Beirut to open his own atelier. For over 20 years, his passion and inborn talent have combined to envision masterpieces that exude femininity and sensuality with a creative touch that is all his own. From inspiration to creation, every Hobeika designer dress is the quintessential expression of a woman’s inner beauty and seductive nature perfectly balanced with virtuous grace.