Creatures of Comfort’s eponymous private label was conceived with a lifestyle in mind: simple and stylish, ease over fuss. Creative Director and Designer Jade Lai is known for collapsing quotidian concerns with luxurious materials and a reductively chic approach to modern dressing. Each Creatures of Comfort collection springs from a foundational concept, with sleekly minimalist modernism, a quirky practicality, and the pursuit of the playfully elegant perennially recurrent in Lai’s thoughtful designs as she creates unique, but wearable, pieces meant to become mainstays in a woman’s wardrobe. Augmenting the seasonal stories are collaborations with like-minded brands and creative allies that support and expand upon the underlying thematic narratives.