Sudanese designer Omer Asim’s collegeate background began with architecture and psychoanalytic training which later led him to a new found fascination with clothing as he was taught ‘clothing and appearance’ in relation to mind and body – the mind lives within the body, and the body lives within the cloth. As a beginner in the industry, Omer learnt the craft through a number of internships starting with Maurice Sedwell of Savile Row and ending at Vivienne Westwood. His first paid assignment in the industry was on a freelance basis with the wardrobe team of the Harry Potter saga. In September 2009 Omer presented an installation at London Fashion Week to mark the launch of his eponymous label. His work accents pattern cutting to un-design a solid silent aesthetic, he describes it as a regressive future. The designer's tops, skirts and dresses boast clean modernist lines that rather than rely on trends, focus on the relation of clothing to body.